For years, we operated as Estru. Together with you, we built strategies, campaigns, and optimization processes. We supported growth and were close to everyday challenges.
But over time, we noticed something important: optimization no longer provides the competitive edge. The real advantage belongs to the brands that mean more to their customers - not just automating, but also building relationships and comprehensive worlds full of unique, authentic experiences.
These are the brands we built in this way - the ones that moved customers, stayed in their minds, and gathered engaged communities that fueled organic growth.
Today’s customer doesn’t just buy a product. They seek something that answers their deeper needs. Something that makes them feel part of a bigger story.
In a world where each of us scrolls through hundreds of messages every day, only those that resonate emotionally and culturally stay with us.
This discovery changed our way of thinking.
We realized that we couldn’t just be a partner for “e-marketing.” We need to be a partner that creates comprehensive brand worlds, combining a deep understanding of culture with business, creativity with strategy, courage with a systematic, design-driven approach.
That’s why fellowheads - Brand Development Studio - was born. A place where we combine strategy, design, and communication into a cohesive system that truly works. We create brands that don’t just look good, but above all, grow organically alongside their communities.
The change didn’t happen just like that.
We grew not because we had to, but because we no longer fit into who we were before. This change didn’t happen overnight. We worked on it for an entire year — going through the same process we lead with our clients every day. It involved research, strategic organization, vision, and building a world at every touchpoint. It also involved the realization that brands built on old principles won’t survive.
But this change isn’t just about us. It’s about you too - the brands we work with. Because you are part of this future. We know we collaborate with ambitious, courageous teams who aren’t afraid of new challenges. Our transformation is a signal: we’re ready to move forward together with you.
Because in a world full of opportunities, you need to know how to spot and seize them.
Why Fellowheads?
Because you need more heads thinking alongside you.
We believe that in a world where only our imagination slowly limits us, the future belongs to open and critically thinking minds.
But great things can only be done together, in teams that respect each other and simply - enjoy working together.
We are your fellowheads - prioritizing long-term partnerships over quick projects, building long-lasting relationships. We adapt to the needs of the teams we work with - becoming an extension of you.
We work with ambitious brands that, just like us, want to grow and be ready for the future.
See how we’ve changed
