The foundation of the new strategy was the rebranding of the Kanaste brand, addressing two key needs of CBD oil consumers – confidence in the safety and quality of hemp-based products, and a modern, positive approach to everyday wellbeing.

By combining these aspects, we created a modern wellness brand that seamlessly blends high quality and transparency with a lifestyle-oriented approach to supplementation.

The rebrand became a tool for creating a unique shopping experience that not only highlights Kanaste’s strengths but also effectively dispels doubts among those unfamiliar with CBD products. We built a brand that allows people to fully immerse themselves in the world of conscious self-care.

We built a social proof strategy based on real user stories – so-called “heroes” who shared their wellbeing struggles on camera. Additionally, we gathered over 1,000 product reviews from real customers and collaborated with trusted, credible influencers.

Our communication also leveraged user-generated content, reviews, and testimonials that showcased the genuine benefits of Kanaste products. Carefully selected brand ambassadors regularly shared their authentic experiences, significantly strengthening trust and driving sales growth.

Based on user needs and analysis of the CBD market, we designed a clear and intuitive website built on the WooCommerce platform — combining functionality with a user-friendly interface.

To help customers choose the right concentration and dosage, we implemented an interactive quiz that suggests optimal solutions. Additionally, an extensive educational section offers articles and guides explaining how CBD works in different contexts.

Every stage — from the first visit to checkout — was optimized to ensure maximum satisfaction and encourage customers to return.

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We designed packaging that not only protects the delicate contents but also embodies our creative concept of “sunlight in a bottle.” The warm, golden hue of the glass reflects the natural origins of CBD products and immediately catches the eye. Clear labels provide information on dosage and product properties, reinforcing a sense of safety and comfort.

Through thoughtful details, the packaging becomes an integral part of the Kanaste experience – communicating premium quality at first glance.

We introduced an innovative subscription system that not only makes regular purchases easier but also rewards customer loyalty. The program was designed with user convenience in mind — flexible delivery intervals, easy subscription management, and attractive benefits. As a result, we increased customer retention and lifetime value while providing the brand with more predictable revenue.

We created a comprehensive visual identity across all communication channels. We developed a distinctive photography style that combines minimalist product aesthetics with warm, sunlit lifestyle imagery.

We handled the production of photo shoots and video materials that expanded the branding and built a cohesive brand world. Every visual element – from packshots to social media and sales materials – was designed to evoke a strong sense of premium quality.

Clearly defined art direction guidelines ensured visual consistency while allowing for content diversity.

From the very beginning, our approach to content was simple: it’s not just a marketing tool, but an added value the customer receives with every product purchase.

We found the sweet spot between what’s beautiful and what’s smart. Our team of qualified experts – copywriters with backgrounds in psychology and nutrition – created visually engaging, accessible content of the highest scientific quality, based on current research and trustworthy sources.

We implemented a multichannel marketing automation system that enables personalized customer communication. We use emails, SMS, and web push notifications to build long-term relationships. The automation workflows cover every stage of the customer journey – from first contact and onboarding to loyalty programs.

The system is continuously optimized based on user behavior and sales performance.