We carried out a comprehensive transformation for a company selling an innovative dietary supplement – fulvic acid – creating the brand TerraPlus.

The challenge was not only to introduce a previously unknown product to the Polish market but also to build consumer trust and category awareness. Based on in-depth market analysis and close collaboration with the founders, we developed a strategy that combined education about healthy nutrition with an engaging shopping experience.

The result was a scalable business plan that transformed a niche product into a recognizable wellness brand.

From creating the brand name to developing the full visual identity – we built branding that merges scientific precision with an organic feel.

The TerraPlus branding is rooted in the power of simplicity, replacing visual noise with clarity and focus. We designed a visual language grounded in a scientific context, yet expressed through an engaging narrative. The logo – a combination of the ‘Terra’ wordmark and a plus symbol inspired by laboratory aesthetics – works in harmony with natural colors and a structured line system.

The use of carefully selected typefaces – the friendly Relative Book and the technical Roboto Mono – emphasizes the balance between expertise and accessibility.

We designed a packaging system for Terra+ that reflects the philosophy of consciously exploring nature. The key element is an innovative die-cut with a unique opening mechanism that turns unboxing into a moment of discovery.

The packaging is not only aesthetically pleasing but also highly functional – it eliminates the need for additional promotional materials by including all essential information inside.

A structured GRID system ensures clarity and easy navigation. Despite the compact size, we achieved a balanced layout without visual or informational overload.

We designed a sales platform that seamlessly integrates two key user paths: purchasing and education. The site structure naturally guides the customer from product discovery to purchase, while the interactive knowledge section presents the product’s origins and benefits in an accessible, engaging way.

We crafted a refined aesthetic through the use of light play, subtle textures, and a clean, grid-based layout – all combining to create a premium brand feel.

Special attention was given to maintaining consistency – both visual and verbal – to ensure a cohesive brand experience at every stage of interaction.

We introduced an innovative subscription system that not only simplifies regular purchases but also rewards customer loyalty. The program was designed with user convenience in mind – offering flexible delivery intervals, easy subscription management, and attractive benefits.

As a result, we increased customer retention and lifetime value while ensuring predictable revenue for the brand.