We developed a comprehensive digital transformation strategy that goes far beyond standard e-commerce. The evolutionary brand refresh preserved the trust of Schubert’s multigenerational community while opening the brand to a younger audience.

We focused on creating a premium experience that combines the emotional dimension of buying jewelry with modern functionality. The strategy encompassed not only marketing initiatives but also deep structural changes within the organization.

We designed an online store that brings Schubert’s elegance and prestige into the digital space. Intuitive navigation, an advanced wedding ring configurator, and dynamic product recommendations create a truly distinctive shopping experience.

We implemented a smart search engine and advanced filtering system to make product discovery effortless. Rich content and detailed product presentations allow customers to experience the quality of the jewelry through the screen.

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We created a timeless visual identity that consistently reinforces the brand’s premium feel across every customer touchpoint. From emotional photo shoots and brand campaigns to social media materials – each element tells the story of Schubert’s enduring elegance.

Collaborations with influencers and content creators allow the jewelry to be showcased through authentic, inspiring stories.

We executed a series of exceptional campaigns highlighting the emotional dimension of Schubert’s jewelry. The flagship Christmas campaign featuring Magdalena Lamparska, along with the “I Got It from My Mom” campaign, showed how jewelry connects generations and creates lasting memories. Each campaign was a carefully crafted story that reinforced the brand’s position as a companion to life’s most meaningful moments.

We created a platform for high-quality content showcasing Schubert jewelry in diverse contexts and styles. From elegant wedding editorials to urban looks and intimate at-home scenes — every piece of content highlights the versatility and timelessness of our collections.

Collaborations with carefully selected creators allow us to build a multidimensional brand image, inspiring people to rediscover jewelry in a new light.

We established strategic partnerships with carefully selected influencers who represent diverse lifestyles and aesthetics — all connected by their natural elegance and authenticity. Each collaboration is a thoughtfully planned project that goes far beyond standard product placement.

We create distinctive content that showcases Schubert jewelry in various styles and contexts, inspiring people to discover their own sense of style.

We developed a comprehensive set of materials for physical stores, seamlessly connecting the online and offline brand experience. Refined print materials, elegant displays, and a cohesive visual identity create a premium experience at every point of sale.

Regular updates to visual and merchandising materials ensure the message stays fresh and highlight the seasonality of each collection.

We implemented an advanced marketing automation system that enables personalized communication through emails, web pushes, and SMS messages. We created comprehensive workflows that accompany customers from their first interaction to purchase and long-term relationship with the brand.

The system intelligently responds to user behavior, delivering the right content at the right moment - from availability notifications to personalized recommendations.